Welcome to the Australia Project

The Australia Project is our propriety ongoing study into the fabric of life in Australia. We explore the meaning people seek, their values, attitudes and beliefs. Creating an evocative picture of what Aussies are after today and into the near future.
 
It is a multi-lens study combining many methods, from the latest in AI analysis of 100,000+ media articles, to one-on-ones with experts from different fields like housing, gender studies, food and tech. Its heart beat is the thousands of people we speak to across Australia every year.
 
We use The Australia Project to the advantage of our clients in understanding people, creating business strategies, developing fresh positionings, creating innovation and disrupting categories and customer journeys. 
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ATTEND OUR EVENT: LEADING THROUGH COURAGE

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Join us for a special afternoon in conversation with the coach of the Australian national men’s cricket team Justin Langer.

We will reveal some of the findings of The Australia Project and discuss a key theme for brands as we head into 2020 – leading through courage.

Justin will discuss his journey, the idea of strength in vulnerability and how leaders can navigate change by embracing the unknown and championing a culture of courageousness.

MEET JUSTIN LANGER

Justin is one of Australia’s great cricketers at Shield and international level. He overcame many obstacles and adversity to become one of the most successful opening batsmen of all time. He now coaches the Australian national men’s cricket team and has just led the team to retain the ashes on English soil.

WANT TO KNOW MORE? GET IN TOUCH.

At The Lab, we’re passionate about helping our clients harness the world around them to stay one step ahead. If you would like to be taken through our findings from The Australia Project in more depth, please email paul@thelabstrategy.com

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